Privacy Policy

1. Introduction and Scope

Luecke's Roofing (“we,” “our,” or “us”) explains in this Privacy Policy how we collect, use, disclose, and safeguard information when you visit this website, submit a form, call or text us, email us, request an estimate or appointment, or otherwise interact with our customer-service channels.

This website provides information about Luecke's Roofing, its residential and commercial roofing services, and the communities it serves in Jefferson City and mid-Missouri. It also allows visitors to contact the team and request estimates, inspections, and appointments. Our Terms of Service apply to website use. Financing-offer terms, when advertised, are described on our Terms and Conditions page.

2. Information Provided Directly

You may provide information directly when you fill out a form, call, text, email, use the roof quote calculator, or speak with our team. That information may include:

• Name
• Phone number
• Email address
• Property address and roof or material selections entered in the Roofle quote calculator
• Message or inquiry details
• Preferred contact method (call, text, or both)
• Roofing or property details
• Insurance information where applicable
• Appointment and scheduling information
• Estimate and project information
• Payment information where applicable
• Other communications with the business
• Names and contact information you provide for people you refer to Luecke's Roofing

3. Call and Communication Data

When you call, text, or exchange messages with us, we may collect:

• Caller ID and telephone number
• Call date and time
• Call duration
• Call source, campaign, and referring source
• Landing page associated with the inquiry
• Call-routing information
• Recording or transcription where enabled and permitted by law
• SMS and email communications
• Consent and opt-out records

4. Automatically Collected Information

When you visit this website, we and our service providers may automatically collect:

• IP address
• Device type, browser, and operating system
• Approximate location derived from IP address
• Page views and clicks
• Referring URL
• Date and time of visits
• Cookie and device identifiers
• UTM parameters
• GCLID, GBRAID, and WBRAID values when present
• Conversion and advertising attribution data

5. Sources of Information

Information may come from:

• You, directly
• Automatic collection on this website
• Advertising and analytics platforms
• Call-tracking systems
• CRM and scheduling systems
• Referrals or other lead sources
• Service providers acting for Luecke's Roofing

6. How Information Is Used

We may use information to:

• Respond to inquiries
• Schedule inspections and appointments
• Prepare estimates and deliver services
• Provide customer service
• Route calls and maintain CRM records
• Send appointment and project communications
• Send SMS and email marketing where you have opted in as described below
• Measure advertising and conversions
• Support retargeting and campaign improvement
• Improve the website
• Help prevent fraud and protect security
• Comply with legal obligations

7. ServiceTitan Dynamic Number Insertion

Luecke's Roofing uses ServiceTitan Dynamic Number Insertion (DNI) to display a telephone number associated with a visitor's source or campaign. The business's canonical contact information is published separately on this website.

8. ServiceTitan and CRM Systems

We may use ServiceTitan or similar CRM, scheduling, dispatch, estimating, and business-management systems to process customer and lead data for Luecke's Roofing.

Those systems may support:

• Lead management
• Scheduling and dispatch
• Estimates
• Customer records
• Project communications
• Service history
• Reporting and operational analysis

9. Google Analytics, Google Ads, and Google Tag Manager

We may use Google Tag Manager, Google Analytics, Google Ads conversion tracking, and related Google technologies for website analytics, conversion tracking, advertising attribution, audience creation, enhanced conversions where enabled, campaign measurement, and retargeting previous visitors.

Online advertising and remarketing

• Luecke's Roofing uses information about prior website visits to advertise online.
• Third-party vendors, including Google, may display Luecke's Roofing advertisements on sites across the internet.
• Third-party vendors, including Google, may use cookies or device identifiers to serve advertisements based on prior visits to this website.
• You may control or opt out of personalized advertising through Google Ads Settings.
• You may also use an industry advertising opt-out service such as the Network Advertising Initiative opt-out page.

10. Personally Identifiable Information and Google Tags

Luecke's Roofing does not intentionally place names, phone numbers, email addresses, or property addresses into page URLs, or send those values to Google through ordinary remarketing or conversion tags.

Enhanced conversions, where enabled, may process customer-provided information under Google's applicable enhanced-conversion terms and security controls.

11. Cookies and Similar Technologies

This website may use cookies, pixels, tags, local storage, device identifiers, and similar technologies for core website operation, analytics, attribution, conversion measurement, advertising, retargeting, and performance improvement.

You can control cookies through browser or device settings. Disabling them may affect some website functions or measurement.

12. SMS and MMS

Selecting “Text” on the contact form is optional and gives Luecke's Roofing permission to send text messages about that request, including estimates, scheduling, appointment updates, and service follow-up, to the number you provide. This choice does not sign you up for unrelated marketing messages.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out. Reply HELP for assistance. Consent is not a condition of purchase. Carriers are not liable for delayed or undelivered messages.

Request-related SMS consent is not sold, rented, or transferred for another company's independent marketing. Consent and opt-out records may be retained for compliance purposes.

For SMS program questions, contact us at (573) 455-2585 or info@lueckesroofing.com.

13. Email Communications

When you provide an email address, you may receive transactional and marketing emails from Luecke's Roofing. Consent to receive marketing email is not a condition of purchase.

Marketing emails identify Luecke's Roofing as the sender, avoid deceptive subject lines, and include unsubscribe instructions. We honor opt-out requests for marketing email. Transactional messages (such as appointment confirmations or service updates) may continue when needed.

Marketing emails include our physical business address where required. To unsubscribe, use the link in an email or contact info@lueckesroofing.com.

14. Information Disclosure and Service Providers

We may disclose information to providers that support hosting, form intake, email delivery, CRM, scheduling, call routing, call tracking, analytics, advertising, data storage, customer service, contractors assisting with service delivery, insurance or financing processes where requested, and legal compliance.

ServiceTitan provides the site's Dynamic Number Insertion and may support CRM or scheduling. Vercel hosts the site, and Fluid Frame or its centralized form-intake provider processes website forms. The Roofle quote calculator is provided through Roofle's hosted widget; information entered into the calculator, including a property address and roof or material selections, is sent to Roofle to provide the quote experience. Other service providers may change over time as tools are added or replaced.

Business transactions

If Luecke's Roofing is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. We will provide notice before information is transferred and becomes subject to a different privacy policy.

Legal requests

We may disclose information if required to do so by law or in response to valid requests by public authorities, or when we believe in good faith that disclosure is necessary to comply with a legal obligation, protect and defend the rights or property of Luecke's Roofing, prevent or investigate possible wrongdoing, protect the personal safety of visitors or the public, or protect against legal liability.

15. Sale and Advertising Disclosure

Luecke's Roofing does not sell personal information for money. Luecke's Roofing does not sell or transfer SMS opt-in consent for another company's independent marketing.

Online identifiers and website activity may be disclosed to analytics and advertising providers for measurement and targeted advertising. Some privacy laws may define some targeted-advertising disclosures as “sharing.”

You may contact Luecke's Roofing regarding available privacy choices.

16. Data Retention

We retain records only as reasonably necessary for responding to inquiries, customer service, project and warranty records, marketing consent, opt-out proof, security, accounting, legal obligations, and dispute resolution.

17. Data Security

We use reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

18. Privacy Rights and Choices

Depending on applicable law, you may request access, correction, deletion, information about processing, marketing opt-out, or advertising choices. We may need to verify your identity before fulfilling a request.

Rights and response options can vary by jurisdiction. Contact us using the information below to make a request.

19. Children's Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

20. External Links

This website may contain links to third-party websites or services. We are not responsible for the privacy practices of those external sites and encourage you to review their policies.

21. Changes

We may update this Privacy Policy from time to time. When we do, we will post the revised policy on this page and update the effective date above.

22. Contact Information

Questions about this Privacy Policy or our privacy practices may be directed to: